Hacks v Flacks?

I’m currently writing an article about why there is a crossover between PRs and journalists. It’s really making me examine my own choices and has revealed some extremely interesting viewpoints from hacks who are now flacks and vice versa.

One of the things that strikes you first are the similarities between so called ‘hacks’ (journalists) and the ‘flacks’ (the PRs). These labels do nothing to dispel myths about either profession and I wonder how long can we continue with a basic lack of awareness of either side. I believe that knowledge of the opposite side can surely only enhance the working relationship and make life easier for both sides.

 

I’ll let you know when the article is published. Do feel free to get in touch if you have any strong feelings about this or perhaps have swapped from journalist to PR, or PR to journalist, or pop your thoughts in the comments below.