Please put all other answers in the comments section.
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Interesting poll…will check back for the results. It would also interesting to know what industries the respondants are in.
I only read blogs to find out a little bit more information behind a subject; what a reporter can’t put in a main report, or a bit of insight. For example, I read the sport blogs on the BBC website as they give their (the journist) view on what is happening, not a black and white, full of facts report. Some of the things that I read, I probably don’t realise that they are a blog; I know that to be the case with the guardian website.